Writing top most SEO copy will help get more conversions and sales. One of these is copyright. It is imperative for websites to have their original web content. Search Engines - our judges of who is doing better than the other are regularly watching our website with scripts known as crawlers. Duplicate content is not admired by these search engines who index you and put you up or down in search rankings. Google is the global king of search engines likes original content with a proper stuffing of keywords. Such text has to be developed by professional and experienced writers who know the technical requirements of Google apart from having the skill of writing.
Role of SEO in eCommerce sites is very crucial and vital. Design is not all about fancy eye catching colors, layouts, rather it should be something that tells your visitors what product or service you offer and how professional you are. If your visitors get confused and don't understand what you sell, they will never spend a penny on your site. It is also important to develop and design your ecommerce site focusing on SEO factors.
Some other key factors to keep in mind are:
- Categorize products
- Recommend related products
- Use breadcrumbs
- Provide internal searching facility
- Test cross browser compatibility
- Put easier navigation system
If you work on the visibility, relevance and popularity of your site, the number of visitors to your website will increase vitally. Over time, you will develop a presence for your brand that is impregnable by your competitors and keeps you at the top of the pile and increases sales.